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Discover the Savour Australia 2013 business session videos and check out all the photos from Australia's first global wine forum.
People to Plate video: Featuring Andre Ursini, Kris Lloyd and ‘Auntie’ Anne Duguid video.
Keynote speaker: How food and wine can leverage country branding:
Keynote speaker Wendy Perrin, Condé Nast Traveller's Director of Consumer News and Digital Community, focused on the importance of food and wine to a country’s international image, reputation and branding and how food and wine defines the perception of a country’s culture.
Food and wine strategy - Tourism Australia and Wine Australia:
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.
Mythbusting - Australia’s regions, sites, innovations, quality, diversity and its characters:
Some of Australia's leading winemakers demonstrated to our supply chain partners from all around the world, the profitable and unique opportunity Australian wine offers their business.
People to Plate video: Featuring Mark Jensen, John Susman andPeter Logan.
Stuart McNab, Chief Supply Officer of Global Production, Treasury Wine Estates presented on why customers should invest in Australian wine and how the Australian wine category can take advantage of the supply and demand outlook and global trends.
People to Plate video: Featuring Matt Stone, Matt Purbrick and Steve Flamsteed.
The role of social media and traditional communication:
Kristen Boschma, General Manager, The Social Hatch was joined by a panel of leading wine communication experts selected by Wine Australia. The panel, moderated by Angie Bradbury, provided insights on the appropriate media channels to improve a brand’s dialogue within various target audiences and to help change brand perceptions, particularly in mature markets and channels.
People to Plate video: Featuring Good Food Guide Young Chef of the Year Ollie Gould, Joel Pizzini and beef producer Tim O’Connor.
WFA Industry review - Findings and recommendations:
Winemakers' Federation of Australia President Tony D'Aloisio led a discussion on 33 recommended Actions recently released by WFA to the industry aimed at supporting the sector's recovery and restoring profitability and asset values.
Hosted by Dean Pearson, Head of Industry Economics, National Australia Bank.
Australia on the global stage - Global market trends and Australian wine:
Mike Veseth, Professor, Author and Editor of The Wine Economist, reviewed the global supply and demand outlook and the existing inventory position.
Global market trends - Understanding how consumers' lives are changing:
Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this has on the wine category.
Ron Wood, one of Australia's leading pricing strategists, looked at how retailers and suppliers can have aligned interests and considered the tactics suppliers should adopt to engage consumers through retail partnerships.
USA - Selling Australian wine – What matters?:
Angela Slade, Regional Director, Wine Australia led a panel discussion of representatives from all channels in the USA providing insight into the critical business hurdles that producers must overcome to successfully build their brand in the tiered US system.
UK – Re-booting a mature market:
Tim Wildman MW revisited his 2007 Master of Wine Dissertation, examining the attitudes of the UK wine trade towards Australian wine.
China - Selling Australian wine – What matters?:
Jeremy Oliver hosted a panel Q&A on key success factors for brand owners doing business in China. The panel discussed insights and content on the important factors to develop a successful category presence in various channels across China.
“Excuse me waiter, where is the Australian section please?”:
UK wine writer and honorary Australian of the year Matthew Jukes assessed the suitability of Australian wine in the on-premise market and the business case for greater representation from a quality of offer and business profitability perspective.
Peter McAtamney, Principal of Wine Business Solutions, hosted a panel discussion on the growth in direct to consumer sales.
Independent retail - Engaging consumers through independent retail:
James Gosper, General Manager, Market Development, Wine Australia hosted a panel reviewing the opportunity for Australia to engage consumers through the independent retail channel.
Building direct to consumer business:
This business session for Australian wine producers was hosted by Peter McAtamney, Principal, Wine Business Solutions and looked at how to build brands and business through the direct to consumer channel.
